How to Market Exercise to Those Who Aren’t Buying It

TreadmillAn overworked colleague who was told to exercise as part of her treatment for osteoporosis complained to me about how much she resented going to the gym.

“When I am walking on a treadmill I have the same frustration I have when I am stuck in a traffic jam on the way to work. The minutes are ticking away, the ‘to do’ list is growing longer by the second, and I am stuck on this walk to nowhere. I don’t have the time for this. I know I have to do it for my bones but I resent every minute.”

She is not alone in finding it difficult to justify spending time exercising despite its well known benefits. Like her, most people know that a regular exercise regimen will pay off in terms of heart and bone health, better sleep, improved memory, decreased stress, and weight stability. But like her, they resist or resent making physical activity a basic part of their routine.

The most obvious reason is lack of time. How does one fit going to the gym or for a run or walk when family, work, household obligations, social commitments, commuting and travel use up almost all available time?

Read on…

Judith J. Wurtman, PhD writes in the Huffington Post Health Blog

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Scienta Health on November 1st 2010 in Topics of Interest

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